Transfoming taboos into triumphs

あなたのタブーがワクワクに変わる日まで

At kegg, we understand that women’s fertility is more complex than just a “28-day cycle” and many of us don’t ovulate on Day 14. That’s because we are cyclical beings.

kegg is on a mission to empower women to take control of their fertility through body literacy. We are taking the guesswork out of fertility tracking by monitoring the most accurate sign to a woman’s fertile window: vaginal fluid. 

I have always struggled with tracking my fertility; my cycles are irregular due to stress and traveling, so the ovulation tests and temperature methods provide limited information about my ovulation and none about my fertile window. Later, when I refused to “fix my cycles” with hormonal birth control, I was told by a fertility specialist to track my vaginal fluids. I was shocked that there was no technology to help me with that.

So, I completed my training in the Creighton Model and the Sympto-Thermal Method of fertility awareness. These fertility tracking methods rely on the user’s ability to observe vaginal fluids to understand my reproductive health. Naturally, it left me stressed and anxious as these methods aren’t easy to learn.

After 7+ years spent working at Amazon and eBay, I decided to pursue kegg. For decades, we’ve accepted that our fertility is only good for making babies. In reality, you and I both know better. It is the rhythm of our being and our fifth vital sign. 

Our company, Lady Technologies Inc., is working on closing the data gap on cervical fluid. We continue to innovate in the science of fertility predictions as kegg collects more data from its many many users. We are continually improving our algorithms and app based on users’ feedback.

We hope to expand beyond fertility to encompass perimenopause, menopause, postpartum and more as we collect more data. We are also conducting ongoing research and studies to be able to always improve our product and to help women understand their fertility journey better.

The concept of a ‘digital solutions’ for women's health is relatively new and the expression Femtech was coined barely 4 years ago! Females were excluded from research and not included in clinical studies for ages. So, Femtech for me means empowering women and giving them back their full body control by leveraging latest technology.

Femtech is set to become a $50 billion dollar industry by 2025. It deserves more attention as there are many neglected opportunities. We must innovate and continue investing in Femtech to make this happen and we hope to continue to empower women to understand their fertility.