United Kingdom / 2005

Je Joue is a luxurious, sex-positive, elegantly naughty sex toy company. The ingenious love child of innovative British design and sexy French elegance, Je Joue is French for ‘I play’ – and we do believe that play is an extremely important part of a healthy sex life. 

Through extensive research and dedication to enhancing sexual wellness and education, we want to encourage everybody to explore, understand, and cherish their bodies, and discover a world of infinite, intimate possibilities.

United Kingdom / 2005

Je Joue is a luxurious, sex-positive, elegantly naughty sex toy company. The ingenious love child of innovative British design and sexy French elegance, Je Joue is French for ‘I play’ – and we do believe that play is an extremely important part of a healthy sex life. 

Through extensive research and dedication to enhancing sexual wellness and education, we want to encourage everybody to explore, understand, and cherish their bodies, and discover a world of infinite, intimate possibilities.

DISCOVER Je joue

  • Q.

  • Tell us about your company's mission.

  • A.

  • We want to encourage everyone - from complete beginners to the more experienced - to explore and understand their bodies, what gives them pleasure and ultimately - empower people to feel good about themselves!

  • Q.

  • What's the founding story behind Je Joue?

  • A.

  • Female pleasure has been neglected for way too long - with many toys missing the mark when it comes to female pleasure. Through elegant designs, finest quality materials and a unique low frequency motor able to access more internal pleasure points, we wanted create toys that actually work – and for as many different bodies as possible.

  • Q.

  • What issues is Je Joue trying to solve?

  • A.

  • A lack of understanding or confidence surrounding our own pleasure often leads to a culture where the need to fulfil a partner comes before thinking about our own pleasure. We want to empower people to understand our own bodies and the confidence to vocalize (or even just know for ourselves) what we like and don’t like.

  • Q.

  • What is “Femtech” for you?

  • A.

  • A female health revolution.

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