Transfoming taboos into triumphs

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We aim to inspire confidence in all women by creating worry-free intimates and apparel.

In 2005, after our middle sister was discouraged by a comment someone made about her postpartum body, we were determined to find a solution to post-pregnancy body blues. 

A few years later, we launched Belly Bandit®, a global business centered on the “belly wrap” that supports pregnant mothers. As a leader in the maternity industry, Belly Bandit® is now available in 1,000 retail stores in 86 countries and is endorsed by many, including celebrities. We are proud that we have revolutionized the existing market and have made women's lives better through support and empowerment.

And in 2020, the underwear brand "Proof" was born!  We will continue to promote our mission to empower all women to look and feel their absolute best.

We're solving all sorts of "leakage" problems, such as having to put a liner on your underwear. 

We conducted a survey and found that 77% of the respondents said that they "feel old" when having to wear existing urine leak prevention underwear. 

Another crucial issue is the problem of global waste. Tampon and pad waste accounts for 7% of landfills on the planet and they will take 500 years to completely decompose. We feel that it's time to find eco-friendly solutions and make the switch. 

We are continuously creating meticulously designed and expertly constructed undies for different types of leaks.

Everyone experiences menstruation differently, so we've created different types of leakproof underwear to support you at all stages of life, including menstruation, urine leaks, sweat, vaginal discharge, and postpartum. 

From your first leak to your last, we're here for you!