Fertility tracking has seen an explosion of startup activity in recent years. Femtech startup Lady Technologies is adding to this rich mix with the full U.S. launch of a dual-purpose device, called kegg, that’s designed to measure hormonal changes in a woman’s cervical fluid to help her determine the chance of conception on a given day.

The startup also has its eye on international expansion, including to Asia (with the support of its Japanese market-focused investor Fermata) — with a plan to launch kegg in Singapore in late October, and in Japan and Canada next year.

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